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North Star Rebrand

North Star Drive-In is a burger joint in the North End of Winnipeg. It's been around since 2013 and is the subject of this rebrand project.

After doing research, North Star seemed to have fragmented brand elements. North Star would benefit from updating their branding to one with a modern feel, while still keeping their retro roots. The new logo is inspired by retro neon signage one would find at the exterior of a diner, while incorporating a better, more modern treatment of the type. The variations allow the logo to be used for a number of different expressions, and the additional elements (icons and print) would allow these expressions to be unified with ease.

North Star Drive-in Logo Variations North Star Drive-in Brand Expressions